Property of Worthy Brewing Co.
- Confidential -

 

 

WORTHY GRAPEFRUIT IPA PROJECT

3/7/16

 

Goal:

Worthy Beer Label

Measure:

Would I hang this art on my wall?

Application:

12 oz bottle label, 12 oz can, my wall.

 

 

 

We have a tropical/citrus ipa infused with Orange, Lemon and Grapefruit peel.

 

Here are the working ideas

 

 

 

1. Paradisio Citrus IPA

 

pint glass packed with fruit?

Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:61EBEFDE-CA04-493D-BD79-BE3E12DD5EA2:images.jpeg Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:D4D0EC37-A035-45ED-8544-A02178A884E0:images.jpeg
   

 

2. Kama Citrus Tropical IPA

 

Romancing a grapefruit, orange, lemon. Seductive imagery.

Instead of a woman kissing a man she’s caressing/kissing a grapefruit.

Full Erotica

Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:11113E01-C9AD-44D1-8195-95F5AC45B903:attachment.jpeg Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:C5CD27F3-D0C1-4557-81C8-D5ED70680579:images.jpeg
   

 

3. Exuberance Tropical IPA  

 

Image of a beautiful athletic woman exuberating - eg Chastain, or a really happy wappy dog so excited we viscerally smile.  In inspiration here is William Blake:

“Exuberance is Beauty.”

Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:DAB1E8EB-8628-4AA9-A72F-3EF73ECA2D0D:635925515136157020-AP-WWCup-US-China-Soccer.jpg







 
   

 

4. Full Boat Tropical IPA

 

(i love the image of an old tropical fruit boat)
Slang term in poker for Full House
A stacked hand. A winning hand that leads to “all in”
Winning hand   Poker cards with fruit symbols/art instead of hearts, spades,diamonds.etc?

Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:BA657419-A0D0-4AED-AED0-B880CF679EC5:fruit-boat.gif
Description: Macintosh HD:Users:rgwpc:Library:Containers:com.apple.mail:Data:Library:Mail Downloads:58B7FEBE-3CAA-4B4E-9497-18361F820591:images.jpeg  
   
   

 

5. Forbidden Fruit IPA

 

Image of biblical apple tree festooned with oranges, lemons and grapefruit. Maybe a snake climbing up the trunk? Seduction.